Vaulten Online Backup Blog

Success comes with focus. Like pure online backup.

March 5th, 2009 · by Matts - CEO, Vaulten

I am a big believer in focus. Many friends and users have asked me repeatedly about adding multiple features complimenting Vaulten Online Backup.

These included files sharing, remote access, syncing multiple devices, photo sharing and the list goes on…

Let me take you back to the era when there was this army of online storage companies, all trying to support their services through advertising. They failed miserably because, as Om Malik pointed out in his blog: http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups

“In order to make a decent amount money off advertising, these startups need to generate hundreds of millions of page views, unlikely unless they allow people to share large files, which can often lead to a legal mess.”

These services generally came with hoards of features and all of them had one thing in common: Lack of focus. It was obviously hard to market and by then they realized that the more features they had the worse they seem to sell, they were dead.
If you are doing too many things you are not doing one thing right. An example would be of Amazon S3, which may be the only online storage company that makes sense, as they actually charge for storage.

There is no denying that pure Online Backup is growing with leaders enjoying double-digit month-over-month revenue growth. And investors and corporations are paying good money for companies in this space; EMC paid $63M for Mozy, Symantec paid $123M for Swapdrive, and recently Hitachi has agreed to acquire Fabrik Inc, to name a few.

Online backup, as opposed to online storage, is a great subscription business. And in this industry you get what you pay for.

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